Make every media
buy your own.

Programmatic, direct and agent-led buying in one Rust-native DSP.
Open standards and built-in validation keep you in control.

Request early access Explore the engine

Coming soon. Built for your infrastructure.

ProgrammaticOpenRTB 2.6Direct dealsActivate your supplyAgentic buyingAdCP + AAMP
Product architecture preview
Built around open standardsOpenRTBVASTAdCPAAMPARTF

Buy the way
your business works.

One engine connects your auctions, your direct deals
and the agents working on your behalf.

Win the right auction.

Connect exchange supply, control your bids and let your budget set the pace.

✓Supply-path checks✓Budget and pacing controls✓Privacy-aware decisions
OPENRTB 2.6
Talk about your buying needs
Buying workspaceCONCEPT PREVIEW
Your next media buyBudget controlled
BUYING ROUTEOpen auction
INVENTORYCTV · Video · Audio
Budget pacingIllustrative view
Supply → privacy → targeting → bid

Catch issues before
they become spend.

VASTlint, RTBlint and Pixellint check the creative, bidstream and tracking.

VALIDATION PREVIEW
VASTlintCreative check✓
RTBlintBidstream check✓
PixellintTracking check✓
Checks passed. Ready for creative approval.

Illustrative flow using fixed examples.

Give your agents
clear boundaries.

Turn buying intent into action, with approval gates and spend controls.

Launch a video buy.
pico-dsp

Your media buy is ready for review.
Activation waits for your approval.

Operator approval required
Scoped accessBudget limitsAudit trail
Workflow conceptExplore agentic buying

Scale without
giving up control.

Designed to run on your infrastructure.
Start with one process and scale out when you need to.

bidder / 01
bidder / 02
bidder / 03
pico-dsp / control

Catalog · Budget leases · Events

Production topology preview · Rust-native architecture
Live observabilityDurable event intakeGoverned spending
IAB Tech Lab ↗

OpenRTB · VAST · AAMP · ARTF
SupplyChain · Privacy signals

AAO ↗

AdCP media-buy workflows
Creative sync · Delivery reporting

What comes next?

When can I start buying?

pico-dsp is in active development. A launch date has not been announced. Talk to the team about early access and the buying workflows you want to run.

Can I run it on my own infrastructure?

That is the design. Start with a single process, or separate the control plane from your bidder instances. Deployment guidance will ship with the release.

What is included?

The product scope includes programmatic and direct deal execution, AdCP and AAMP interfaces, pacing, privacy gates, reporting, and VASTlint, RTBlint and Pixellint integration. Launch availability and commercial terms will be announced with the release.

Be first to build
with pico-dsp.

Your next buying engine is taking shape.
Tell us what you want to run.

Request early access

Coming soon · Talk directly to the team