Bring your deals into the buy.
Connect negotiated supply to campaign execution. Receive deal terms, control activation and carry the deal rules into auction decisions.
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Premium video deal
- Deal ID
- DEAL-2048
- Inventory
- Video · CTV
- Origin
- Authenticated seller
Keep the terms attached to the opportunity.
Receive the terms.
An authenticated origin pushes a deal. pico DSP retains the original payload alongside its normalized deal record.
Choose when to activate.
Activation tools connect the deal to buying rules. Operators can approve, pause and resume the activation.
Apply the deal rules.
The bidder evaluates deal access, inventory restrictions and pricing requirements when it considers an impression.
Make direct buying easier to operate.
Keep counterparties explicit.
Bearer authentication binds deal intake to an origin domain. Discovery documents describe the available agent surfaces.
Use the interface that fits.
Manage activation through MCP tools or REST, with idempotency keys for money-changing operations.
Keep the lifecycle visible.
Query activation status and delivery, with audit records for mutations and explicit controls for pausing a buy.
How do direct deals reach the bid path?
Accepted terms become a normalized deal record and activation rules. The DSP's RTB path uses the deal ID, access rules and negotiated requirements when evaluating an opportunity.
Switch to a modern,
affordable DSP.
Buy programmatically or go direct, with agentic workflows and validation included.