A good shortlist starts with your team, your inventory and the outcomes you need. Use this guide to compare programmatic buying platforms and prepare the questions that matter.
Build your checklistUse these questions in a demo or an RFP. Mark what you have confirmed and what needs a follow-up.
Who will operate campaigns, approve changes and support the account?
Ask for the access model, onboarding plan, account structure and support responsibilities in writing.
Explore scoped access and the engine’s deployment options. Hosted access and support packages will be confirmed for early access.
Review buying authorityWhat will you pay beyond the media itself?
Separate platform, data, verification and service charges. Confirm minimums, commitments and the basis for percentage fees.
Launch pricing, minimums and contract terms have not been announced. Use the cost guide to prepare your evaluation.
Understand DSP costsWhich publishers, formats and markets can your account actually reach?
Ask for verified connections and deal access, then inspect sample site or app reporting for your use case.
OpenRTB exchange connections and direct-deal workflows are documented. Commercial launch supply partners have not been announced.
Plan supply connectionsWill your data and permitted targeting work in the markets you serve?
Confirm audience integrations, eligible ad categories, consent handling and regional restrictions before committing.
Review per-request privacy decisions and targeting controls against your own requirements.
Inspect privacy controlsHow will you connect delivery to the outcome you care about?
Agree on event definitions, reporting fields, exports and attribution integrations. Evaluate business outcomes separately from delivery totals.
Delivery accounting and bid diagnostics are documented. Simulator results describe engine behavior, with their test context attached.
Explore delivery accountingWhat can an agent change, and which actions need approval?
Inspect permissions, spending limits, approval rules and audit records using a concrete buying workflow.
Review AdCP workflows and principal controls, then follow the test-backed agentic buying replay.
Follow agentic buyingHow will your campaigns, integrations and operating process move?
List the setup work, required supply agreements, data exports, operational ownership and exit terms.
The infrastructure guide explains deployment roles. Commercial onboarding and migration services will be confirmed for launch.
Explore deployment optionsYour marks stay on this page and reset when it reloads. They are not submitted to pico DSP.
pico DSP is coming soon. Explore the current engine evidence and the controls behind its agentic workflows as you assess fit.
For more procurement questions, read IAB Europe’s supply-chain transparency guide ↗.
Join for launch updates on access, availability and commercial terms.