Plan the media budget.
The inventory purchased for your campaigns.
Ask: What is included in the media cost shown in reports?
See what goes into
the cost of a DSP.
Compare the full cost of operating your media buy. A platform fee, an agency commitment and a campaign budget answer different questions.
Read the pico DSP launch statusMedia
Platform
Data and verification
Services and operations
Ask for the total cost of buying.
Cost categories to evaluate. These are not pico DSP fees or prices.Know what each
charge covers.
Understand the platform fee.
The technology and access used to operate the buy.
Ask: Is the fee fixed, usage-based, a percentage, or a combination?
Check data and verification costs.
Audience data, measurement or verification services used by the campaign.
Ask: Which services are included, and which are billed separately?
Include services and operations.
Campaign management, support and infrastructure responsibilities.
Ask: Who does the work, and how is it charged?
Ask which minimum
you are being quoted.
A spend requirement can come from the platform, a reseller or a service arrangement. A recommended test budget is a separate planning assumption.
- Access commitment
- A condition for using a platform, seat or service.
- Campaign budget
- The media budget allocated to the campaign.
- Service commitment
- The work and commercial terms agreed with an agency or operator.
Get the confirmed
pico DSP terms at launch.
pico DSP is designed to be an affordable platform for agentic, programmatic and direct buying. Launch prices, minimums, contract terms and access requirements have not been announced.
Hosted access, onboarding and support packages will be confirmed for early access. Join the list for those updates.
Prepare your cost questions.
- Which charges are included in the price?
- What does each percentage apply to?
- Are data and verification billed separately?
- Is there a spend or contract commitment?
- What support and infrastructure are included?
Bring your buying needs
to pico DSP.
Join for launch updates on access, availability and commercial terms.