Bring client buying
under clearer control.
Connect programmatic auctions, negotiated deals and agent workflows around each client’s buying brief. pico DSP brings spend controls and creative checks into the engine executing the buy.
pico DSP is coming soon. See what early-access registration includes.
- Buying path
- Exchange supply
- Authority
- Campaign scope and approval rules
- Spend
- Campaign budget and pacing
- Buying path
- Eligible direct deals
- Authority
- Advertiser and deal-source permissions
- Spend
- Deal terms and budget controls
Illustrative planning briefs. Access, approval and spending rules depend on configuration and the relevant commercial arrangements.
Build a repeatable
client buying process.
Use a focused campaign to establish the operating rules before you expand the evaluation.
Translate the client brief into buying rules.
Document the eligible inventory, markets, flight and media budget before activating a campaign.
Explore programmatic buying ↗Give buyers and agents a defined role.
Review advertiser access, permissions, limits on requested budgets and the changes that require approval.
Review buying authority ↗Check the creative before it enters the buy.
Prepare VAST assets and review validation findings against the exchange and player requirements.
Explore creative validation ↗Reconcile delivery with the campaign brief.
Agree on event definitions and spend accounting, then inspect the reasons behind bids and no-bids.
Explore delivery accounting ↗
Connect buyer agents
to a clear mandate.
An agent can help coordinate the workflow while your team defines buying authority and approval policy. AdCP connects discovery, creative sync and media-buy tasks to the engine.
Explore agentic buying- Client mandateGoals, inventory and budget
- Authorized agentPermitted actions and approval gates
- pico DSPEligible bids and delivery accounting
Make the operating
costs part of the brief.
Decide who operates campaigns, integrates supply and supports the infrastructure. Confirm reporting requirements and the responsibilities around each client account.
Launch fees, minimums, hosted access and agency service packages have not been announced. Use the DSP cost guide to separate media spend from platform, data and service costs.
Prepare your evaluation checklistChoose a DSP
for the agentic era.
Connect agents to your buying workflow, with programmatic and direct execution in one platform.