Keep media buying
in your team’s hands.
Build your buying process around your inventory, operating requirements and budget. pico DSP connects agent workflows to programmatic and direct execution, with controls close to each decision.
pico DSP is coming soon. See what early-access registration includes.
Carry the buying brief
through to delivery.
Define the buy.
Set the formats, eligible supply, markets and campaign budget.
Authorize the workflow.
Set access permissions and the actions that need approval.
Execute within the rules.
Apply targeting, privacy, creative and spend decisions to opportunities.
Review delivery evidence.
Inspect accepted events, accounted spend and diagnostic reasons.
Give the team
inspectable controls.
Evaluate the decisions behind campaign execution as part of your operating process.
Make spend authority explicit.
Review campaign budgets, reservations and pacing together with the event that commits a charge.
Explore budgets and pacing ↗Match targeting to permitted processing.
Inspect how request signals and operator policy affect eligibility and the use of personal data.
Explore privacy decisions ↗Understand why an opportunity was rejected.
Use explain traces to inspect eligibility decisions without reserving campaign spend.
Explore bid diagnostics ↗Define success
before the first buy.
- Inventory fit
- Confirm the formats, publishers and markets your configured supply can reach. Plan inventory connections.
- Delivery evidence
- Agree on billable events, reporting fields and reconciliation. Conversion and business-outcome attribution need their own measurement plan. Review event accounting.
- Operating ownership
- Assign campaign management, monitoring, upgrades and incident response. Self-service campaign operation and self-hosted infrastructure describe different responsibilities. Review deployment roles.
- Evaluation criteria
- Set acceptance criteria for a bounded first campaign. The published simulator benchmarks describe engine tests, and customer pilot results have not been published.
Plan the complete
cost of operating.
Include media, platform access, data, verification and the people or infrastructure that run the buy. Match the proposal to your team’s actual responsibilities.
pico DSP launch prices, minimums, hosted access and support packages have not been announced. The DSP cost guide prepares the questions to ask when terms are confirmed.
Use the DSP evaluation checklistChoose a DSP
for the agentic era.
Connect agents to your buying workflow, with programmatic and direct execution in one platform.